Strategist & Advisor

I am a growth, brand, and digital strategist with 15+ years in corporate, and 3+ years living in the field to better understand our most pressing environmental challenges. My consulting bridges both worlds, translating frontline insights into strategies for businesses wanting to be the driving force for change.

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Andi Cross on Christmas Island during field research

0+ Partners guided toward tangible change

0+ Field experts consulted worldwide

0M+ In funding secured for partners

0+ Countries of frontline research

How Strategic Consulting Works on the Edges of Earth

Edges of Earth operates through two interconnected arms: Strategic Consulting & Advisory and Expeditions & Production. The consulting work funds the expedition work, and the expeditions feed insights back into the consulting. It is a model built on the principle that doing well and doing good can co-exist, and that each makes the other stronger.

Strategic Consulting & Advisory

Sustainability strategy consulting, brand positioning, go-to-market planning, and environmental advisory for organizations that want their growth to mean something beyond the quarterly report.

Expeditions & Production

Frontline research, documentary production, and conservation storytelling across 50+ countries. The data and relationships from fieldwork give our consulting a depth that no market report can match.

My Expertise & Services

Impact Strategy Consulting

Helping organizations bridge the gap between business growth and environmental impact. As a sustainability strategy consultant, I translate field insights into actionable plans that create value for business, communities, and ecosystems.

Expedition Consulting

Designing and executing in-field expeditions in extreme conditions and remote locations. Listening to and learning from experts—from scientists to First Nations to conservationists—in order to help them translate their stories and impact for a broader audience.

Brand & Narrative Strategy

Helping impact-driven brands find their authentic voice and tell stories that move people. Drawing on 15+ years of brand strategy experience and direct field knowledge. Read the <a href='/insights/sustainability-storytelling/'>sustainability storytelling guide</a> for the framework behind this approach.

Keynote & Speaking

Bringing field-tested stories from the edges of the world to boardrooms, conferences, and leadership events. Evidence-based talks on exploration, resilience, and the intersection of profit and purpose.

Venture & Startup Advisory

Environmental advisory and strategic counsel for impact-focused founders and investors through H/L Ventures. Helping high-growth startups scale as a sustainability advisor with clarity, mission alignment, and market access.

Execution

Bringing strategy to life through creative production. Graphic design, photography, videography, and campaign dissemination: the full creative output that turns a plan into something the world actually sees.

Doing well and doing good can co-exist. The best strategies I have built are the ones where profit and purpose stopped being a trade-off and started being the same thing.

— Andi Cross

What Partners Say

Andi Cross is not just a dear friend and colleague, not only a branding genius, and not simply a champion for the environment — she is also someone who actually does what she says she can do, and does it with excellence. I have had the pleasure of working with Andi for a decade, and our team at H/L is fortunate to count her among our go-to experts, leading brand strategy here. She has worked with most of our portfolio companies, from short conversations to complete rebrandings and everything in between. Her work is fresh, relevant, effective, and beloved, and her work ethic is prompt, professional, and masterly, but always with enthusiasm and a smile.

Oliver Libby Managing Partner, H/L Ventures

Working with Andi and the Edges of the Earth team has provided some of the most incredible opportunities — together I feel we've pushed some bounds of exploration and personally helped me develop a deeper sense of ocean awareness and conservation. The Edges of the Earth team inspires me to think about the intersection of exploration and conservation. Conversations with Andi are wide ranging and inspirational — but more importantly actionable.

Adam Janikowski, PhD Chapter Executive, The Explorers Club

At Oceanic Global, we believe that fostering deeper connection with the natural and oceanic world is essential to protecting it. Collaborating with Edges of Earth allowed us to support a powerful and boundary-pushing approach to storytelling — one that reveals the wonder, fragility, and resilience of our blue planet in a way that speaks to both the heart and the mind.

Lea d'Auriol Founder & Executive Director, Oceanic Global

Recognition & Affiliations

Forbes Business Council

Member of the invitation-only Forbes Business Council. I contribute regular columns on the intersection of growth strategy, leadership, and purpose-driven business — drawing on what I have learned both in business and in the field. Learn More.

H/L Ventures: Strategist in Residence

Since 2017, I have worked with H/L Ventures supporting historically underserved founders as they build mission-driven companies. This is not advisory in name only — I work directly with founders on positioning, go-to-market strategy, and fundraising narratives.

Endorsed Ocean Action

UN Ocean Decade

As an endorsed action lead under the UN Ocean Decade, Edges of Earth contributes field-documented solutions and community-led conservation stories to the global framework for sustainable ocean science and policy through 2030.

2024

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Water Athlete Alliance

Protect Our Winters

POW's Water Athlete Alliance brings together athletes who depend on healthy water systems to advocate for climate action. As a member, Andi amplifies the connection between ocean health, freshwater ecosystems, and the athletes who call them home.

2025

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The Explorers Club

The Explorers Club flag is awarded to expeditions that advance field science and exploration. Receiving this flag recognizes the Edges of Earth expedition as a legitimate contribution to global scientific and geographic understanding.