Insights
Guides on brand storytelling, sustainability communication, and impact strategy. Written from 15 years of agency experience at Ogilvy and Huge, and 375+ frontline stories across 53 countries with Edges of Earth.
Strategy Lab
Brand Storytelling: The Complete Guide
How the world's most compelling brands build narratives that connect and convert.
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Brand Storytelling Examples That Work
12 brand stories that stuck, from Patagonia to Edges of Earth, and what made them land.
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Purpose-Driven Marketing
A practitioner's guide to marketing that leads with purpose. Real examples, real failures, real frameworks.
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Sustainability Storytelling
A field-tested guide from 375+ frontline climate stories across 53 countries.
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Climate Storytelling
How to tell climate stories that move people to act, not despair.
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Storytelling for Social Impact
Field-tested approaches for nonprofits, foundations, and impact organizations.
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Visual Storytelling for Brands
Beyond stock photos. How to use photography, video, and design to tell brand stories that connect.
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Video Storytelling
How brands use short film, documentary, and social video to build trust and drive action.
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Documentary Storytelling for Impact
Lessons from producing the Edges of Earth documentary premiering at COP30.
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Ocean Conservation Frontlines
First-person conservation stories from 53 countries. What's working and who's doing it.
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I help brands and organizations build storytelling strategies grounded in field experience. From sustainability narratives to full brand storytelling systems.