Billion Oyster Project
Restoring oyster reefs to New York Harbor through community science and education, creating a living filtration system for one of the world's most urbanized coastlines.
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Edges of Earth Expedition
Edges of Earth is a global expedition and consulting initiative exploring how people are responding to a changing planet.
0+ Countries & Territories
0+ Frontline Case Studies
0+ Individuals Interviewed
0+ Local Field Partners
The Expedition
Edges of Earth is a global expedition and consulting team exploring how people are responding to a changing planet. Led by strategist and diver Andi Cross and photographer Adam Moore, the team travels to the literal and metaphorical edges of the world, embedding with communities already confronting climate challenges firsthand.
Across 50+ countries, the expedition has documented hundreds of stories from scientists, Indigenous leaders, conservationists, and local innovators who are building real solutions in the places most vulnerable to environmental change. These field insights are translated into media, strategy, and partnerships designed to amplify what's working.
Rather than focusing solely on what's broken, Edges of Earth seeks out what the team calls 'positive deviants' — the outliers proving that a more resilient future is possible.
Visit Edges of Earth → 53+ Countries &
Territories
Territories
2,500+ People
Interviewed
Interviewed
375+ Published Local
Case Studies
Case Studies
3 Years in
the Field
the Field
Where We Have Been
We seek out the positive deviants, or outliers succeeding against the odds in the face of the climate crisis. These are blueprints for a more resilient future as nature-based solutions that have the power to scale.
Jaguar Rivers Initiative
Working with Indigenous communities and conservation organizations to protect jaguar corridors along Brazil's river systems, blending traditional ecological knowledge with modern conservation science.
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Ocean Guardians of Aotearoa
Documenting Māori-led marine conservation that is redefining what indigenous stewardship looks like in the 21st century — and proving that community-led models outperform top-down approaches.
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Por el Mar
A grassroots coalition protecting Patagonian coastlines through marine research, youth education, and advocacy — demonstrating how passionate locals can move government policy.
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Cabo Pulmo National Park
One of the greatest marine conservation success stories in the world — a fishing community that chose to stop fishing and created a protected area that now teems with life and sustains their economy.
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Land & Life Foundation
Building bridges between local communities and conservation efforts across East Africa's critical wildlife corridors, proving that when communities benefit, conservation succeeds.
Read the case study →How It Started
In 2019, I made a catalytic move from New York to Western Australia's most geographically isolated cities on the planet, Perth. All in the name to become a professional diver, while never quitting my day job.
For the next two years, I dove headfirst into raw wilderness, which completely reshaped how I saw the natural world. Perth sits on the edge of everything: desert to the east, the Indian Ocean to the west. Living there changed the way I thought about both business and conservation.
By 2021, I started assembling what would become a long-format expedition team. By 2023, my co-founder, Adam Moore, and I, launched the full-scale expedition that has been entirely self-funded through our consulting business.
The mission has been to better understand what's happening to our natural world in the face of climate change. We spend time with the people working to restore what's been lost, and fortify our collective future. We offer to share their success stories, or case studies, with the world, all while documenting teams in action.
We never have been chasing the usual doom-and-gloom headlines. We are certainly not journalists. Instead we focus on solutions. The teams and innovators that are using nature to solve some of our biggest challenges today. The narratives that rarely make it into mainstream media, but should.
Three years and 50+ countries later, we've published more than 375 case studies across 18 regular media columns, worked alongside 250+ local partners, and conducted 2,500+ interviews with people living on the frontlines of change.
Our Story
The Timeline
Moved from New York to Perth, Australia
Conceptualized the idea of a long-format expedition to the edges of earth
Became a SSI Divemaster & launched the expedition in June. Officially launched the Edges of Earth consulting platform. Secured 7 sponsors to support our expedition in the field.
Appointed the first-ever sponsored athletes under the SSI banner. Recipient of an Explorers Club Flag. 15 media publishers sharing our case studies from the edges.
Became part of the Protect our Winters Water Athlete Alliance. UN Ocean Decade Action lead.
50+ countries and counting, 250+ field experts. Short film accepted into the International Ocean Film Festival, expanding our media network.
Partners & Affiliations
Global partners supporting our field work and institutional affiliations that amplify our research and storytelling.
Exploration Meets Strategy
Every expedition sharpens the way I think about growth
Going to uncharted territory across 50+ countries is not that different from navigating a brand through an uncertain market. Both demand high-alert under pressure, a willingness to adapt, and the discipline to keep moving when the plan falls apart. The strategic frameworks I bring to my consulting work are forged in environments where the margin for error is measured in oxygen, not quarterly reports.
Work With Me
