Go to the Edges

Build a life where your expertise and passion converge. Contribute to causes that matter while becoming deeply skilled. You don't have to compromise on either.

The Short Version

I spent a decade working in corporate New York. After moving to Western Australia, I became a professional diver and began documenting what's happening on the frontlines of the climate crisis. Throughout this transition, I never quit my day job. Instead, I learned how to blend my passion and profession, and that's where I found my purpose.

The Expedition

Edges of Earth

A self-funded global expedition seeking out the true outliers who are solving the climate crisis on the ground. We find the communities, entrepreneurs, and scientists with real solutions—they just need resources, access, and funding to achieve their long-term goals.

See Expeditions

Anyone with a hard-earned skill set has a duty to ask how it can serve something larger than their own ambition.

— Andi Cross

The Long Version

Looking back at what I was most passionate about as a child, I was obsessed with fish. Marine life and the ocean were my greatest first love. And yet, throughout my career I had abandoned that passion. By 2017, it was impossible to escape the newsfeed cycle of a planet in decline. I felt it was my calling and duty to do something about it.

The first step however, was to become a scuba diver. And, to learn to properly swim.

Six years later, after a move around the world to Western Australia, I found myself working as a sponsored, professional technical diver, exploring the world as part of a consulting and expedition team that I started in 2023 called Edges of Earth.

The shift was not something that happened overnight, and has been far from graceful. This has been a journey all about embracing the beginner mindset, what it takes to follow a calling, and being ok with the unknown. Today, I'm bringing the worlds of consulting and exploration together in a way that has not been done before.

Edges of Earth

In 2021, I co-founded Edges of Earth—equal parts global expedition and consulting business. Built on an idea, a team of 13, and a lot of stubbornness.

The consulting side works with well-funded, mission-driven startups and nonprofits that are advancing real solutions to the climate crisis. The expedition side works with grassroots teams and communities solving environmental challenges on the frontlines—the people doing the hardest work with the fewest resources. The consulting work funds the expedition work, allowing us to redirect those resources directly to grassroots teams that wouldn't otherwise have access to strategic knowledge or the funding they need. This model—using corporate revenue to fuel grassroots impact—is why we're proud members of 1% for the Planet, committed to giving back at scale.

Over three years we've traveled to 53 countries across six continents, partnered with more than 250 field experts, and published 375+ original stories. We've sailed on research vessels, slept in fishing villages, and put ourselves in front of communities that had been solving environmental challenges long before the rest of the world started paying attention. The revenue from consulting engagements puts us on boats, in the water, and in front of the communities doing the hardest work on the planet.

The Philosophy

My work is built on a concept called positive deviance: finding the outliers who succeed against the odds, not because they have more resources, but because they think and act differently. Seaweed farmers in Argentina, coral gardeners in Indonesia, oyster restorers in New York. People doing extraordinary things with limited resources, simply by thinking differently.

The dominant conservation narrative is broken. Not wrong—broken. All doom and catastrophe, burning people out faster than building support. I chose a different path: amplifying solutions. Showing people blueprints for what's possible instead of catalogues of what's been lost.

Stories from these edges. Stories I believe you will feel in your bones.

The people closest to the edge understand it best, and they're already solving the challenges the rest of the world is only beginning to face.

— Andi Cross

The Journey

Creative Operations & Product Development

Victoria's Secret · New York

Focused on trend forecasting and the future of business

Business Development & Strategy

Ogilvy & Mather · New York

IKEA, Smartwater, Time Warner Cable

Head of Strategy

Axcess Worldwide · New York

Coca-Cola, Fanta, Rolls-Royce, Norwegian Cruise Lines, Las Vegas Sands Corp

VP Strategic Growth

Huge Inc · New York

Leading cross-functional teams across a global business development unit

Strategist in Residence

H/L Ventures · Global

Advising historically underserved founders, working with over 50+ high-growth, impact startups

Co-Founder & Strategist

Wildpalm · Global

A consulting business that works with agencies, venture capital firms and thought leaders in politics

Co-Founder & Strategist

Edges of Earth · Global

Bringing the climate crisis to the boardroom through in field expeditions, helping impact for profit businesses and well funded nonprofits scale

Sponsored Professional Divemaster

SSI · Global

First-ever appointed sponsored diver with a 50-year old scuba diving agency for work in expeditions and extreme diving

Endorsed Ocean Action UN Ocean Decade · 2024
Water Athlete Alliance Protect Our Winters · 2025
Flagholder The Explorers Club · 2024
Sponsored Athlete Scuba Schools International · 2023
Business Member 1% for the Planet · 2023

Where It Leads

Whether you need an impact strategist who has actually been to the frontlines, a keynote speaker who has lived the transformation she talks about, or a creative partner with a global perspective and 15 years of brand experience, I would love to hear from you.

Work With Me See Expeditions Speaking